Founder and CEO of Mongabay, Rhett Ayers Butler, interviewed Peter about why conservation messaging in Africa specifically is of critical importance. Peter discusses the need for communication that resonates beyond the traditional environmental community — messaging that is local, inclusive, and engaging.
This is exactly what we strive to deliver at Wild Africa through our various communication programs. The goal is not just to protect species and the environment, but to embed conservation into the cultural mainstream — using African voices, African media, and African institutions.
“People must be aware, and without the public awareness and consequent political will, the wildlife will be increasingly marginalized as it has been elsewhere,” said Peter.
