“Music for Wildlife”, a groundbreaking concert series that merges music and wildlife conservation, has launched on Trace Global Network TV channels and streaming platforms. This initiative brings together Africa’s musical talent to raise awareness of and support for wildlife conservation in Africa. The series is a powerful celebration of culture and conservation, aiming to reach over 350 million viewers in 190 countries to Africa’s amazing music and wildlife.
Produced by Wild Africa, a conservation NGO dedicated to protecting Africa’s wildlife and wild spaces, in collaboration with OAS1SONE, a trailblazing platform for music and immersive experiences, Music for Wildlife features over 150 musicians united by one urgent message: the need to protect Africa’s iconic wildlife and wild spaces now. The series is supported by the International Fund for Animal Welfare (IFAW), a global non-profit long active throughout Africa, helping animals and people thrive together.
Africa, home to a quarter of the world’s biodiversity, faces enormous challenges, including poaching, habitat loss, human-wildlife conflict, the illegal wildlife trade and climate change, all contributing to a drastic decline in wildlife populations. The WWF’s 2024 Living Planet Index reports that our wildlife populations have plunged by 76% over the last 50 years.
But there is hope. People are starting to care more deeply about the world around them – wanting to make a difference, to be heard. Music has a unique ability to transcend our differences and connect people. It is a modern, emotive, and creative way to help society learn about nature. From Cape Town to Lagos, Harare to Windhoek, artists are donating their talent and time to advocate against the threats facing wildlife. Through powerful performances and bold messages, these musicians are inspiring their fans to stand with them, take action, and reconnect with the wild spaces in our national parks.
Vinka, multi-award-winning East African singer-songwriter and businesswoman: “Music for Wildlife has changed how I think about myself in relation to the natural world on which we all depend, and my role in shining a light on the things that threaten it. Music is the most powerful connector in the world, and the need to connect with the challenges facing our wildlife, and the potential to protect them, is critical”.
Airing weekly from July 2025 audiences will meet some of Africa’s finest musicians, including chart-topping stars such as CKay, Focalistic, Musa Keys, Kamo Mphela, Vinka, Feli Nandi, Shekhinah, Azawi, Joyous Celebration, and Zakes Bantwini. Each 24-minute concert will feature an engaging blend of recorded studio sessions, and captivating wildlife conservation content.
Peter Knights OBE, Wild Africa CEO, says, “Trace appeals to the youth, which is the future of Africa, and their passion will be vital for Africa to conserve the world’s most incredible wildlife and the natural foundation on which human life depends.”
