Corie and Peter Knights, founders of Wild Africa, are dedicated to global wildlife conservation through mass communication. Their work aims to build widespread public support for wildlife protection, believing that awareness is fundamental to fostering care. The Knights, who have walked Rwanda’s forests numerous times, emphasise using quality TV, radio, and social media content, freely distributed across Africa, to inform and engage hundreds of millions about their environmental heritage and the vital wildlife tourism industry. This communications-driven approach supports all other conservation efforts by creating a crucial groundswell of public backing.
Their conservation efforts are exemplified by experiences like gorilla trekking in Rwanda’s Volcanoes National Park, where half the world’s mountain gorillas reside. This structured government operation, which directly benefits local communities and anti-poaching efforts through permit fees, connects travelers with the legacy of primatologist Dian Fossey. The trek offers a profound encounter with these critically endangered primates and reinforces the message that conservation requires persistence, sacrifice, and love. Through partnerships with organisations like Wilderness, the Knights ensure that these immersive travel experiences not only raise awareness but also contribute directly to sustainable conservation and community development, turning appreciation into genuine passion and long-term support.
